Highlight your businessĪ Business Profile alone contains limited information about your business. Your Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool. So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. How to use Google My Business for local marketing By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next. That is where Google My Business comes in. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects. What this means is, a Business Profile can exist on its own, apart from a Google My Business account. The Business Profile may also get populated with information that Google pulls in from across the web. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. All that Google requires is the business name, location, and category. Business Profiles appear in Google Maps and in the local results of Google Search.īusiness Profiles on Google Search look like this:īusiness Profiles on Google Maps look like this:Īnd Business Profiles on mobile look like this:Ĭreating a Business Profile is the same thing as adding a place to Google Maps-which is something that anyone (including a random stranger or an automated listing generator) can do. Your Business Profile is Google’s term for your Google business listing. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is. □ Are your listings optimized for local search?įind out with our Free Business Listings Grader ! What is Google My Business?Īs mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google-which is one of many important business directory listings. Read on so you can incorporate this free and powerful tool to your marketing toolkit!
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